Your corporate identity is the face of your company. You may even be judged by this before you make a sale. To produce the right design for you and your company we have to find out as much information about you as possible in order to create the perfect image. Image is the key; it has to attract the right people to your product or service. Anyone can come up with a nice looking logo or font for your company name, but the secret is in discovering who your target market is and to gear the design to this market.
Our brand development services can include ; Generation of business names ; Brand research and analysis ; Development of slogans and tag lines ; Designing logos and corporate identities ; Writing corporate identity guidelines ; Stationery design and print ; Signage and vehicle livery design ; On-going brand implementation across websites, Literature and advertising.
Stationery is an extension of your corporate identity, your vehicle that your identity will travel in if you like. This is your calling card and will be used to represent your company at every level from letterheads through to invoices, so it is crucial the design is right. An initial investment at this stage will prove to be a sound one, as you will reap the benefits of this free advertising for the life of your business. When it comes to dealing with your customers it might just be the difference in getting that call back or not.
After the design of your stationery is complete, we can help you choose the most suitable paper and print for your letterheads, compliment slips and business cards to reflect your business best.
From corporate brochures to monthly mailers these can become an essential part of your marketing. We have an established background in delivering the very best in corporate brochures, sales catalogues, financial year end reports, newsletters and internal communications - we believe that design for print communications are all about getting the right messages across in an appropriate, memorable and appealing way.
For a lot of businesses the online environment is at the heart of their marketing agenda, but for some applications the printed page remains as exciting and as relevant as ever. Audiences still appreciate the touch and feel of paper as products and services are brought to life to engage people emotionally and to persuade them in their decision-making process.
Our printed design work is always defined by a client's business objectives. What is the brochure expected to achieve? Who are the audience? What do existing clients say, and what are the buying decisions made by new customers? We can incorporate strategic research amongst customers and staff to define the right messages, content and overall look and feel.
Our design for print capability includes: Creative graphic design; Research and copywriting; Artworking, typesetting and proof reading; Project management; Print and production management; Photography and illustration.
Nude Design has a dedicated department specialising in the production of catalogues. For many years, our team have been producing creative, effective catalogues that fit our clients' marketing objectives. We understand the need for them to be user-friendly yet still look aesthetically great!
We offer a full consultancy service, looking after every element of your existing or proposed catalogue, including: Design; Photography; Editorial; Printing methods; Print Management and Distribution.
We realise many companies have limited internal marketing services and for these companies our experience can help make catalogue development easier.
With any catalogue publication, organisation, efficiency and hitting that print deadline are the key elements - we’ve had lots of experience in this field!
Please see our portfolio for examples of catalogues we have recently produced.
Advertising and direct mail campaigns can be used to target customers locally, regionally or nationally, through a range of different media from newspapers and trade magazines, to flyers and posters to promote specific offers, drive traffic to your website or just increase the general awareness of your business. We can help plan, design and carry out your advertising or direct mail campaigns whatever your budget.
As well as the design, copywriting and production of your flyers, posters or mailing campaign pieces, we can also help with the fundamentals. We can source and supply the correct database and mailing lists for your target audience, get involved with campaign planning. We also work closely with a like minded agency to offer media buying for print, radio, TV and online services. This way we can ensure the creative works and messages are consistent with the existing presence of your brand online and in print.
Here at Nude Design we understand your product has to stand out from the competition, and we will ensure our packaging design sits comfortably within your companies agreed branding guidelines. Did you know that the design effectiveness awards showed that the re-design of the packaging of a product accounted for an increase in sales of over 40%?
Packaging is probably your customer’s first impression of your business so it has to be right. We will research your market with you to ensure your correct target market is being drawn to your product with the most effective packaging.
Whether you are providing incentives, giveaways or Christmas treats, we have an idea to suit any budget. From printed T-shirts, pens, clocks and keyrings to cards, campaigns and exhibitions, we can provide a consultative approach to copywriting, brand positioning and appropriate messaging for your target market and promotional objectives.
Websites are creatively designed to the highest standards and include an intuitive navigation with professionally compressed images. We ensure that sites are quick to load and graphically appealing to hold the interest of the user. The overall structure of your site will be built with search engine attractiveness in mind, and conforming to W3C standards. We endeavor to create highly visited websites that communicate your offer and commitment to your customers and prospects, giving your business a clear presence on the internet.
More companies are realising that a well designed and planned website is now the central communication tool in their marketing and customer services strategies. Whether their company is small or large, private orpublic, they need a website to be progressive in a competitive environment.
A well thought out and deployed website can also be an indispensable tool to measuring business and communication performance when web performance and traffic analysis tools are used. This way we can ensure that website marketing and communication activities are measured and all other forms of marketing, advertising and customer service communications referring traffic to the website can also be measured.
Whether your website is intended to be a new sales vehicle designed to increase turnover and profits, or a tool to support and reduce the costs of current traditional marketing and communications, we will help you define your objectives and keep them at the forefront when developing your website.
Each project undertaken by Nude design will be managed by one project manager, giving you a single point of contact for the duration of your project. This point of contact will liaise closely with you via telephone, email and meetings if required, and in turn be able to communicate your needs to our design team internally.
To help with the production process and encourage an effective piece of marketing communication you will be required to share as much information with your allocated project manager as possible such as. Describing to us the big picture, taking the time to share your company knowledge with us. This will help us to accurately tailor our work for you. Key areas are, important issues in your industry, your positioning relative to your competitors, and your core brand values. Tell us what you want to achieve, what is the most desirable outcome of this communication. The simpler your strategic objective is, the easier it is for us to come up with a very tightly targeted, effective piece of work.
Show us any work you like from your own and other companies – as well as some you hate! This will help us assess the route we will take. We will provide you with a set of design samples, based on your brief, for you to evaluate. You give us a feedback on what you like and dislike, and we will revise any samples accordingly. After final revisions we will provide you with the perfect marketing communication for your company, in whatever format you require.
A problem well stated, is a problem half solved
